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Sunday, 28 August 2011

The Product....

If you’ve been trying to live a greener more sustainable life, both at home and around town, the word “disposable” carries an undesirable connotation.
Our society is plagued by a throw-away mentality, and people think nothing of using resource intensive products and packaging for just a matter of minutes before tossing it into the trash can, and ultimately, the landfill.
The cups are made entirely out of agar agar and cast in different flavors, such as lemon-basil, ginger-mint, or rosemary-beet, each specifically designed to compliment a corresponding drink. The cups can be nibbled on while drinking and any leftover remnants can be composted immediately.

Dubbed Jellobite, this unique line of cups completely reinvents the way people experience a beverage, including the way it feels, tastes, smells, moves, and is even disposed of.

Because it’s made from agar agar, a seaweed extract that actually nurtures the growth of plants, it’s one of the few that you can accidentally drop on the lawn or in the garden with good results.
The designers also toyed with the idea of creating a line of shot glasses in different flavors that compliment a corresponding Absolut vodka drink.